After receiving many complaints of alcoholic beverages ads running on digital platforms, the advertising industry watchdog Advertising Standards Council of India (ASCI) has partnered with TAM Media Research to monitor the digital media to prevent all such advertisements.
ASCI, which so far tracked only print and TV media for misleading ads, will be able to monitor over 3,000 digital media platforms under the partnership. The platforms will include search engines, video streaming, news portals as well as websites for interests like astrology and automobiles.
Initially, ASCI will track ads across the food and beverage, healthcare, and education sectors. As per data provided by ASCI, these three sectors alone accounted for 79% of the complaints processed by the council last year.