D’YAVOL Launches VORTEX – A Premium Blended Scotch Whisky
India, April 29, 2024: D’YAVOL, a global luxury collective,
unveils D’YAVOL VORTEX, a premium blended Scotch whisky.
This launch reinforces D’YAVOL’s commitment to its philosophy of “Born-in-Origin” spirits, where each product reflects its regional authenticity while curating a portfolio of unique and characterful spirits.
VORTEX delivers a full and complex palate, striking a perfect balance between rich malt flavours, sherried sweetness, and subtle peat. Crafted by
marrying carefully selected single malt and single grain whiskies from across Scotland, VORTEX stands out with its layered character, leading consumers on a journey of sensory discovery.
Leti Blagoeva, Co-Founder, SLAB Ventures, says,
“D’YAVOL VORTEX, our second Scotch whisky expression, is a malt-forward blend that draws from the depth and complexity each of the distinctive whisky-making regions of Scotland has to offer. Whilst distillation is science, maturation and blending are truly
an art. The name of this expression represents the exciting swirl of the diverse malts as they converge to create an irresistibly characterful liquid. VORTEX is a thrilling addition to the D’YAVOL family and will draw in discerning enthusiasts who seek both
depth and a bold character in their drinks.”
Commenting on the launch, Vineet Sharma, Vice President – Marketing and Trade Marketing, AB InBev India,
says, “We are thrilled to introduce VORTEX, a remarkable blended Scotch whisky that further strengthens D’YAVOL’s position as a leading purveyor of exceptional spirits. This launch reinforces D’YAVOL’s dedication to offering a diverse portfolio of premium spirits, allowing consumers to discover their perfect choice. “
Following the successful launch of D’YAVOL Single Estate Vodka and D’YAVOL INCEPTION, a 100% blended malt Scotch whisky, in 2023, D’YAVOL VORTEX represents a strategic move
to explore diverse expressions within the premium Scotch whisky category. Partnering with beverage industry leaders AB InBev India strengthens D’YAVOL’s position in the market and bolsters its ambition to become a leading premium spirits collection.
Featuring a captivating wrap-around debossed crown element, the bottle of VORTEX boasts a striking dual black-to-flint gradient, complemented by opulent gold print accents.
The design is further distinguished with a logo-embossed black cork stopper, complete with the signature D’YAVOL black stem, enhancing the overall appeal of the packaging. This distinctive and bespoke presentation serves as a visual testament to the premium
essence encapsulated within. VORTEX offers a tantalising sensory experience with its rich aroma characterised by malty sweetness and fruity undertones intertwined with subtle peat. On the palate, indulgent notes of orchard fruit, creamy vanilla, and fudge
dance harmoniously with a touch of soft smoke. The finish is exquisitely smooth, leaving behind lingering notes of peat and spiced fruit. Best savoured neat, this exceptional blend is presented in a
750ml bottle with an ABV of 43.5%, available at an MRP of ₹5,350 in Maharashtra and ₹4,500 in Goa.
