The Indian alcohol market has seen a wave of new, innovative brands that celebrate the essence of local flavors and traditions while bringing modern twists to classic beverages. From craft gins to homegrown whiskies, these new desi alcohol brands are redefining the drinking experience in India. Here’s a look at five new Indian alcohol brands that every connoisseur should try.
India’s alcohol market has evolved rapidly, with homegrown brands offering unique flavors that cater to diverse palates. These new desi brands are not just about good drinks; they represent stories of heritage, craftsmanship, and local ingredients. Here are five new desi alcohol brands that deserve a spot on your shelf.
1. Maka Zai
Origin: Goa
Popular For: Rum
Why It’s Unique:
Maka Zai, meaning “I want” in Konkani, is a Goa-based rum brand that focuses on premium craft rums. They offer two variants—Maka Zai White Rum and Maka Zai Gold Rum. The White Rum has floral notes, making it ideal for cocktails, while the Gold Rum is aged with hints of caramel and butterscotch, perfect for sipping. Their commitment to using local ingredients and distilling in small batches ensures a unique flavor in every bottle.
- Best Served: In a classic Mojito or on the rocks to savor the rich flavors.
2. Terai Gin
Origin: Rajasthan
Popular For: Craft Gin
Why It’s Unique:
Terai is a premium Indian gin that celebrates the country’s botanical diversity. Distilled in Rajasthan, it uses Indian ingredients like tulsi, fennel, and coriander to create a distinct flavor profile. Terai Gin’s bottle design is also inspired by traditional Indian architecture, making it a standout choice on any bar shelf. The gin offers a perfect balance of earthy, spicy, and floral notes, making it an excellent base for a variety of gin cocktails.
- Best Served: With tonic water, a slice of lime, and a few basil leaves for a refreshing drink.
3. Simba Stout
Origin: Madhya Pradesh
Popular For: Craft Beer
Why It’s Unique:
Simba is one of the first craft beer brands to launch a stout in India. Known for its robust, malty flavor with hints of chocolate and coffee, Simba Stout is a favorite among beer enthusiasts looking for something beyond the usual lagers. The brand focuses on quality ingredients and brewing techniques, giving it a unique position in the Indian craft beer market. Simba also offers other beer variants like Simba Strong and Simba Wit.
- Best Served: Chilled, paired with spicy Indian snacks for a rich and creamy experience.
4. Stranger & Sons Gin
Origin: Goa
Popular For: Gin
Why It’s Unique:
Stranger & Sons is a homegrown gin brand that has made waves in both domestic and international markets. The gin is crafted with nine Indian botanicals, including black pepper, coriander seeds, and a hint of citrus. It has a complex yet balanced flavor profile that caters to both gin enthusiasts and newcomers. Stranger & Sons has been recognized globally for its quality and innovation, making it a must-try for those who appreciate premium spirits.
- Best Served: In a classic gin and tonic, garnished with a slice of grapefruit or a sprig of rosemary.
5. Kamet Single Malt
Origin: India
Popular For: Single Malt Whisky
Why It’s Unique:
Kamet Single Malt is a new addition to India’s whisky scene, offering a premium experience for whisky lovers. Aged in a combination of ex-bourbon, ex-wine, and ex-sherry casks, Kamet delivers a smooth and complex profile with notes of dried fruit, oak, and spices. It’s crafted using Indian barley and distilled in copper pot stills, making it a truly Indian single malt that competes with international brands.
- Best Served: Neat or with a splash of water to enjoy its full flavor spectrum.
Conclusion
These five new desi alcohol brands are redefining the drinking culture in India, bringing together the rich heritage of local ingredients with modern distilling techniques. Whether you’re a gin enthusiast, a rum lover, or a craft beer aficionado, there’s something for everyone in this diverse selection. Try these brands and discover the unique flavors that they bring to the table.
Frequently Asked Questions (FAQs)
Q1: Are these new desi alcohol brands available outside India?
A: Some of these brands, like Stranger & Sons and Kamet, have started exporting to international markets, but availability can vary by region.
Q2: What makes Indian craft spirits different?
A: Indian craft spirits often incorporate local botanicals, spices, and traditional distilling methods, offering a unique taste that reflects the country’s rich cultural heritage.
Q3: Can I buy these brands online?
A: Availability depends on local liquor laws, but many of these brands can be found on popular alcohol delivery platforms in India.