Facebook and Instagram users are no longer allowed to use any of the platforms to privately sell, trade, transfer, or gift alcohol or tobacco products, per a new policy that rolled out last year. Alcohol and tobacco sales were already prohibited on Marketplace, but now Facebook is extending the policy i.e. sales of those products will not be allowed any longer between users on Facebook or Instagram, CNBC reported.
“We are updating our regulated goods policy to prohibit the sale of alcohol and tobacco products between private individuals on Facebook and Instagram. Our commerce policies already prohibit the sale of tobacco or alcohol in places like Marketplace but we’re now extending this to the organic content,” a Facebook spokesperson said in an emailed statement as per the report.
Basically, alcohol and tobacco products were already prohibited from being sold through Facebook Marketplace. Now, this policy extends that ban to users’ personal Facebook and Instagram posts, which the spokesperson said will be monitored using “a combination of technology, human review, and reports from our community to find and remove any content that violates these policies.”
The users can talk or post any other content about alcohol and tobacco-like, what they drank for their party, etc only the content that aims to sell alcohol and tobacco is monitored.
However, the influencers who post sponsored content about tobacco and vaping products are still permitted to do so because that post is intended to sell those products but doesn’t directly facilitate sales, which appears to be the new policy’s do-not-cross line.