Delhi: Bacardi India has appointed Zeenah Vilcassim as Marketing Director. Zeenah has already joined the India leadership team on 1st April and heads consumer and customer marketing across the entire Bacardi portfolio of brands. Bringing over a decade of leadership experience in strategy and consulting to her role, Zeenah will be key in driving synergies across marketing.She will be based ...
1.Schorschbräu Schorschbock In a battle between two giants of the beer world, BrewDog (whose beer comes next on this list) launched their Nuclear Penguin and Schorschbräu released Schorschbock. There are two options for this beer, one with 57% ABV, which was available to a small section and later discontinued, and one with 43% ABV (relatively modest), which was released in ...
Question. What is the story of the ADS Spirits brand, how did you conceive the idea? Answer: we have been in Liquor retailing business since 1998, as a wholesaler/retailer, we were in close proximity of business landscape, brand offering and consumer behaviour. We realised there is unmet demand across Categories in this business, hence we set up our own state ...
JAIPUR: After making amendments to the excise policy for the financial year 2021-2022, the department earned a whopping Rs 9,751 crore during the pandemic times. As per the records, the revenue earned is approximately Rs 160 crore higher than the previous financial year. A senior official said, “We have achieved good results in earning revenue against the fixed target of ...
1. Kokum Thandai Cocktail Ingredients: For the powder mix: Cardamom powder or 2-3 green cardamom, poppy seeds, fennel seeds, black peppercorns, saffron – optional, roasted watermelon seeds or sunflower seeds and a pinch of nutmeg For the drink: kokum syrup, vodka, almond milk, raw sugar/palm sugar to taste Method: 1. Soak kokum in water for 2 hours prior to preparing ...
Finally, its a very positive development for bar owners and people in booze business to get boost in overall business with this announcement by Kejriwal Government.The Delhi government Monday approved a new excise policy, lowering the minimum age for consumption of alcohol to 21 years. Earlier, the legal age of drinking in New Delhi was 25. With the move, the ...
Summer is approaching and industry is hopeful and banking upon the season to drive sales.Post lockdown there has been many challenges in the market taxation on the alcobev industry increased across states after the covid as covid cess, rise in excise duty as government tried to overcome a sudden short fall in the revenue.Few states like Delhi, Andhra and j&k ...
Two strong women entrepreneurs Anjali Shahi and Lavanya Jayashankar would be launching Matinee, their own brand of gin, this year. Scheduled to launch in Goa on March 13, interestingly, it is currently a two-woman team, with external consultants engaged on a case-to-case basis. Anjali who was living and working in London in 2017, home to around 300 brands of gin, ...
There’s hope and positive change in Indian alcobev industry with this year witnessing women take the top position at the Indian arms of two of the largest alcohol companies in the world: Diageo (in July 2021) and Moet Hennessy. Women also have key positions across most beverage multinationals, shows not just increased diversity, but also the changing face of the ...
Mumbai, March 2021: Popular speakeasy-inspired, known for its innovative cocktails, is all set to raise the bar by launching for the first time – the concept of Flavour Blaster Cocktail this March 2021. The Flavour Blaster is the first piece of cocktail equipment ever standardised, and carefully safety tested to make these cocktails! Your favourite neighbourhood bar is all set ...