September 17, 2024 – A legendary collaboration is brewing in the world of ready-to-drink (RTD) cocktails. The Coca‑Cola Company and Bacardi Limited have announced an exciting partnership to debut the BACARDÍ Mixed with Coca‑Cola RTD cocktail. This pre-mixed cocktail will initially launch in select European markets and Mexico in 2025, bringing together two iconic global brands for a refreshing, high-quality drinking experience.
This partnership comes as part of Coca‑Cola’s expansion into the booming alcohol RTD market. The company’s Chairman and CEO, James Quincey, highlighted the significance of this collaboration, stating: “We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market. This new relationship with Bacardi Limited supports our strategic expansion, and we look forward to the introduction of BACARDÍ Mixed with Coca‑Cola next year.”
BACARDÍ Mixed with Coca‑Cola RTD will allow consumers to enjoy one of the world’s most beloved cocktails in a convenient and portable format. Whether at a party, a picnic, or relaxing at home, this ready-to-drink cocktail is designed to deliver the perfect blend of BACARDÍ rum and Coca‑Cola with every sip.
A Cocktail Rooted in History
The partnership between Bacardi and Coca‑Cola is no stranger to history. The Cuba Libre, a cocktail made with BACARDÍ rum, Coca‑Cola, and lime, was first mixed in Havana back in 1900 and has since become a global favorite. This new ready-to-drink version brings the timeless appeal of BACARDÍ and Coca‑Cola to modern consumers in a format that’s quick, easy, and perfect for today’s on-the-go lifestyle.
Bacardi Limited’s CEO, Mahesh Madhavan, expressed excitement about this development: “We are excited to bring together two iconic brands so that consumers may enjoy one of the world’s most popular cocktails – first invented generations ago with BACARDÍ rum and Coca‑Cola – in a high-quality, convenient format.”
Iconic Branding, Responsible Drinking
The packaging for BACARDÍ Mixed with Coca‑Cola RTD will feature two of the world’s most recognizable trademarks, ensuring it stands out on shelves worldwide. Both brands are committed to responsible drinking, with clear symbols on the cans reminding consumers to enjoy the beverage responsibly and only if of legal drinking age. The alcohol content will vary by region, but the global standard for the drink’s alcohol by volume (ABV) is set at 5%.
As the demand for ready-to-drink beverages continues to grow, this collaboration is set to make waves in the market. The BACARDÍ Mixed with Coca‑Cola RTD cocktail is expected to bring a new level of accessibility to one of the most iconic drink combinations ever, offering a taste of history in a can.
Stay tuned for the official launch in 2025 and get ready to enjoy the classic BACARDÍ rum & Coca‑Cola cocktail, anytime, anywhere!