Glenfiddich, the world’s most awarded single malt Scotch whisky sold 450 limited edition bottles at an auction ( from 17 June until 22 June 2020) in order to support the Speyside community. The whisky auction attracted more than 13,000 bidders from 55 countries.
The 2020 Spirit of Speyside Festival was cancelled due to has been cancelled due to the Covid-19 crisis, thus the Glenfiddich 2007 whisky bottles were handpicked by malt master Brian Kinsman. The ABV of the whisky is 65.7% and is described as tasting “silky smooth and sweet with rich citrus and cinnamon-infused apple fruitiness”.
Glenfiddich announced that the bottles raised the heavy amount of £215,000 (US$267,000), adding to which the Whisky Auctioneer, the host provided a contribution of more than £24,000 (US$30,000) by donating the 10% buyers’ commission plus registration fees during the course of the six-day auction to the grand total raised.
Glenfiddich Global Brand Director, Claudia Falcone said, “We are thrilled with the success of this auction. The money raised will help so many people in the Speyside community, a community that is as important to us today as it was to William Grant over 130 years ago when the distillery first opened”.
Local Speyside causes most affected by Covid-19 will receive the total amount raised of £240,000; and will be split between NHS Grampian, Moray Food Plus, and Keirans Legacy. The most looked out bottle from the auction was bottle number one and bottle number two which sold for £6,800 (US$8,500) and £3,200 (US$4,000), respectively.
Iain McClune, the founder of Whisky Auctioneer, said: “We’re incredibly proud to have hosted the sale of this exceptional Glenfiddich bottling and to contribute to the funds raised. The auction has captured the attention of the generous global whisky community and will make a real difference to those in need during these difficult times.”
The cancellation of the Speyside Festival has now added much value to this purpose of providing vital support to the Speyside community.