French distiller Pernod Ricard known for its popular brand of alcoholic beverages such as Chivas Regal, Glenvit and Absolut Vodka has laid significant expansion plans for India, which is one of its fastest-growing markets globally.
Pernod Ricard’s sustained investment strategy combined with the on-trade momentum, enabled the company to achieve a double-digit topline growth along with a very healthy bottom-line growth in Q1FY’22. The contributory factors include robust demand, strong shipments ahead of the festive season and a strong premiumization trend in India despite the pandemic.
As an industry leader in premium brands, Pernod Ricard aspires to provide bespoke or differentiated consumer experiences and product offerings. Company has strategy for unwavering focus on premiumization, data-based innovative consumer experiences, digitization and new formats to address evolving consumer preferences and segments; and paving the way for disruptive consumer trends. Pernod Ricard India’s acquisition of Seagram’s in 2003, led the way for premiumization in the country. Company continue to focus on growing our premium and luxury portfolio – which is truly representative of company’s DNA/heritage, widening the leadership gap across our operating segments, fortifying organisational capabilities in supply chain, data & analytics, digitising and plant automation. As the conviviality company, we continue to remain committed to investing in people, fostering a culture of agility, innovation & collaboration, nurturing entrepreneurship in the ecosystem and transforming communities.
Pernod Ricard India will focus on maintaining leadership in top line growth, introduction of a gamut of premium brands from including – KiNoBi and Malfy Gins – top end Japanese and Italian Gins, Ballantine’s 7YO Bourbon Finish Scotch Whisky, Lillet, Havana Club 7YO and in addition, expand Wine portfolio focusing on Spanish and New Zealand wines. In line with renewed focus on customer experience, at both physical and digital touch points, company will cater to bespoke consumer preferences, delivering a luxury experience within a global and scalable cross-market system.
India continues to remain a strategic market for Pernod Ricard. Company is committed to nurturing and growing the ecosystem aligned to ethos of conviviality without excess. Conviviality Ventures, the Group’s investment arm, invests in and mentors smaller companies, startups and adjacent businesses and entrepreneurs. Pernod Ricard intend to invest up to Euros 100 million (INR 880 crores) across various markets including India.