This list is based on the 2020 Brand Champions report created by The Spirits Business. Both Forbes and Spirits Business’ measurements are based on the number of sales by thousands of 9-liter cases, which is the standard industry sales metric as per the magazine. ‘Sales of ‘1,000’ means 1 million cases were sold, totaling 9 million liters.’
when we’re talking about a Scotch Whisky, here are the top 10 best-selling whiskey brands in the world.
1. Johnnie Walker
Owner: Diageo
2. Ballantine’s
Owner: Pernod Ricard
3. Chivas Regal
Owner: Pernod Ricard
4. Grant’s
Owner: William Grant & Sons
5. William Lawson’s
Owner: Bacardi
6. Dewar’s
Owner: Bacardi
7. J&B
Owner: Diageo
8. Black & White
Owner: Diageo
9. Label 5
Owner: La Martiniquaise‐Bardinet
10. Bell’s
Owner: Diageo
