NEW DELHI: Different industry sectors coming forward to donate and help the country battling ongoing Covid19 second wave, alcobev industry also has come forward and announced donations to fight the pandemic. From global premium spirits giant Beam Suntory and major player Bacardi Limited to Indian wine brand Sula, alcobev brands have chipped in with donations to help in present fight to contain coronavirus spread. These donations will go to some of the worst hit states, PM and CM relief funds and towards food and beverage industry support.
Beam Suntory, one of the global leaders in premium spirits, and parent company Suntory Holdings, have pledged $600,000 (approx. Rs 44,184,000) to support Covid-19 relief in India, focused on increasing access to medical care in the hardest-hit areas, and supporting trade partners that have been impacted by the surging pandemic
Through Beam Suntory’s partnership with the National Restaurant Association of India (NRAI), the fund also aims to support recovery efforts in the food and beverage industry, as well as professional training and vaccination cover where needed by staff of the association members.
Indian wine major Sula Vineyards has contributed Rs 1 crore in the fight against Covid-19 which include Rs 30 Lakhs to the PM National Relief Fund (PM Cares), 30 lakhs to the Maharashtra CM Relief Fund, Rs 10 lakhs to the Karnataka CM Relief Fund and will also be allocating Rs 30 lakhs to local Nashik relief efforts and CSR activities over the next month.
Bacardi Limited has announced a USD $100,000 contribution to Give India to help the country in its fight against the COVID-19 virus. Funding provided by Bacardi is earmarked to provide immediate assistance to local relief agencies working to mitigate the worsening impact of the coronavirus pandemic in India.
Additionally, the Bacardi team on the ground in India have provided funding for oxygen concentrators to be sent to a local NGO offering humanitarian aid to marginalised communities. To support its employees in-market, Bacardi offers free access to confidential counselling to ensure wellbeing is top of mind during these challenging times. “We know this moment is incredibly trying but if this past year and the pandemic have taught us anything it’s the power of coming together to overcome challenges. We are committed to helping the people and communities in India who have supported Bacardi for many years,” said Vijay Subramaniam, Regional President of Bacardi in Africa, Middle East and Asia.