Swiggy expands alcohol delivery to West Bengal

Swiggy expands alcohol delivery to West Bengal 25
Praveen Gaikwad, a 32-year-old delivery man working with Swiggy, an online food delivery application, rides his bike on a deserted road to deliver an order to a customer during a government-imposed nationwide lockdown as a preventive measure against the spread of the COVID-19 coronavirus in Mumbai on April 7, 2020. (Photo by Punit PARANJPE / AFP)

After Jharkhand and Odisha, food ordering and delivery platform Swiggy started home delivery of alcohol in Kolkata and Siliguri on Friday and plans to expand to 24 other cities across West Bengal.

Swiggy is using its existing technology and logistics infrastructure to ensure all guidelines are maintained including social distancing, a company statement said.

“Building on our successful launches in Jharkhand and Odisha we will now be enabling safe home delivery of alcohol in West Bengal. Starting with Kolkata and Siliguri, we will expand our services to 24 other cities across the state,” a company spokesperson said.

The company is partnering with authorised retailers across major cities after approving their license and other required documents as stated by the state government.

The spokesperson further noted that the company has been working closely with the West Bengal government since the beginning of the lockdown to provide support on multiple fronts including delivering grocery and essentials, seafood items, schoolbooks and distributing almost one lakh meals to the needy in Kolkata.

Both the delivery partners and retailers are being virtually trained through their respective apps to facilitate smooth processing and fulfillment of orders.

Swiggy has implemented multiple safety measures to ensure safe home delivery of alcohol orders.Customers need to complete an one-time instant age verification by uploading a picture of their valid government ID, followed by a selfie which the platform will use for authentication.

There is also a capping on the order quantity to ensure a customer does not order alcohol above the prescribed limit as per the state’s excise law, it said adding that customers in West Bengal can access the ‘Wine Shops’ category by updating their Swiggy app.