Absolut launches fruit flavoured vodka

Absolut launches fruit flavoured vodka 25

Inspired by the long warm days of the Swedish summer, Absolut Juice Strawberry Edition is made with Absolut Vodka (naturally), delicious fruit juice from sun-ripened strawberries and a little taste of vanilla to cool you down. And with only 99 calories per serving, you’ll get a drink with great taste that is also easy to make. Just add soda and ice for a true fruit sensation.

Absolut Vodka with natural Strawberry and Apple flavors bend together really well in the brand’s new alcoholic juice innovation. The two are designed for a tasty summer cocktail, made with no artificial flavors and 5% real fruit juice.

This product was launched last summer where it teamed up with international singer Lizzo for a summer campaign that incorporates her single ‘Juice’.

The brand director of Absolut, Regan Clarke, said “Absolut juice is the ripest, juiciest new spirit of the summer – and in partnership with Lizzo, we are using the song of the summer to prove just how much the ‘juice’ is worth the squeeze.