Absolut launches fruit flavoured vodka
Inspired by the long warm days of the Swedish summer, Absolut Juice Strawberry Edition is made with Absolut Vodka (naturally), delicious fruit juice from sun-ripened strawberries and a little taste of vanilla to cool you down. And with only 99 calories per serving, you’ll get a drink with great taste that is also easy to make. Just add soda and ice for a true fruit sensation.
Absolut Vodka with natural Strawberry and Apple flavors bend together really well in the brand’s new alcoholic juice innovation. The two are designed for a tasty summer cocktail, made with no artificial flavors and 5% real fruit juice.
This product was launched last summer where it teamed up with international singer Lizzo for a summer campaign that incorporates her single ‘Juice’.
The brand director of Absolut, Regan Clarke, said “Absolut juice is the ripest, juiciest new spirit of the summer – and in partnership with Lizzo, we are using the song of the summer to prove just how much the ‘juice’ is worth the squeeze.