Smirnoff launches new drink in UK.

Smirnoff launches new drink in UK. 25

The world’s number-one vodka, Smirnoff, is launching new Smirnoff Seltzers (4.7­% ABV) – in UK. Available from June, Smirnoff Seltzers are a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours.

The range will initially launch with two flavours: Smirnoff Seltzer Raspberry and Rhubarb, and Smirnoff Seltzer Orange and Grapefruit.The seltzers will come in 250ml cans with an ABV of 4.7%. They will be priced at US$2.30(Rs 190) per can.

Sarah Shimmons, global marketing director for Smirnoff, said: “Smirnoff has a long legacy of innovation, so we’re thrilled to bring the new range of seltzers to the UK.

“After seeing the trend of hard seltzers roar in the US, we’re delighted to offer consumers refreshing tasting Smirnoff Seltzers, at 72 calories per 250ml serving. We are excited to launch in the UK, just as the summer begins.”

A delicious summer serve, it taps into the consumer demand for spritz-style drinks and, at 72 calories per 250ml serving, also offers a great alternative for those looking for a lighter calorie option to wine and beer. A 250ml serving of Smirnoff Seltzer contains 54% less calories than a regular 175ml glass of wine and 49% less calories than a 330ml bottle of beer.

The ready-to-drink (RTD) category was the fastest-growing alcohol category in 2019 due to the rise of hard seltzers, according to IWSR Drinks Market Analysis.